Managing Portugal as a tourism destination, while seeking to increase its reputation at national and international level and consolidating the country’s image as a unique destination that is rich in experiences, with a wide diversity of landscapes and culture.
Planning and carrying out promotion of the country as a tourism destination, as well as promoting its brands, in tandem with the Regional Tourism Promotion Agencies and local economic players.
Making direct contact and articulating promotional activities in international tourism markets through Portuguese trade and investment offices in various countries.
Developing and implementing communication activities promoting Portugal as a tourism destination, publicising large-scale events and coordinating Portuguese participation in international trade fairs.
Implementing new ways of interacting with tourists through the website www.visitportugal.com and the international contact centre. We aim to provide segmented, profiled information, at each stage of the journey - from holiday selection to travel information.
Managing Portugal as a tourism destination, while seeking to increase its reputation at national and international level and consolidating the country’s image as a unique destination that is rich in experiences, with a wide diversity of landscapes and culture.
Planning and carrying out promotion of the country as a tourism destination, as well as promoting its brands, in tandem with the Regional Tourism Promotion Agencies and local economic players.
Making direct contact and articulating promotional activities in international tourism markets through Portuguese trade and investment offices in various countries.
Developing and implementing communication activities promoting Portugal as a tourism destination, publicising large-scale events and coordinating Portuguese participation in international trade fairs.
Implementing new ways of interacting with tourists through the website www.visitportugal.com and the international contact centre. We aim to provide segmented, profiled information, at each stage of the journey - from holiday selection to travel information.