The
travel BI platform has been revamped, with a simpler, more modern image, a new logo and a more intuitive navigation structure. The colours and visual identity have been kept, reinforcing the continuity and recognition of the platform, but the menu, content organisation and search have been optimised.
One of the main new features is the segmentation of content into two different types which makes it easier to find information:
_ Indicators – interactive dashboards featuring key data on tourism in Portugal
_ Publications – market analysis, reports, studies, and surveys developed by Turismo de Portugal
With this new structure, accessing information becomes more intuitive, allowing users to quickly find what they need, whether for a quick consultation or an in-depth analysis.
In addition to improvements in
user experience (UX) and
interface design (UI), the new travel BI is now equipped to integrate new features and services, which will be made available in future phases. This technological evolution strengthens the platform’s ability to meet users’ needs and respond to the challenges of tourism-related information.
