// Social communication and public relations actions
Numerous public relations actions aimed at journalists in the written press, television, radio or online media, seeking to keep them informed, attentive and interested in Portugal, are promotional actions with great impact on the foreign media.
The planning and follow-up of press trips, carried out in articulation with the Tourism Teams and the Regional Tourism Promotion Agencies (ARPT), make the territory and its tourism offer known, providing unique experiences at the destination and the ability to produce content about the country.
// International tourism fairsThe presence in the main tourism fairs, both generalist and thematic, contributes to Portugal asserting its image, promoting the quality and professionalism of the companies. Participation is managed by Turismo de Portugal in conjunction with the Regional Tourism Promotion Agencies (ARPT), creating synergies between companies, capitalising on their joint effort and maintaining coherence in promoting Portugal as a unique destination.
On the Portal de Feiras e Eventos (Trade Fairs and Events Portal), companies can find the worldwide calendar of events, specific information on each one and instructions on how to participate.
// Support for Portuguese businesses
The strategy to promote and support the sale of projects abroad and the offer of differentiating products throughout the country is done in conjunction with regional partners, whether public entities, associations or directly with tourism companies, according to an action plan for external promotion, managed and monitored by the seven Regional Tourism Promotion Agencies. In the Portal de Feiras e Eventos (Trade Fairs and Events Portal) are disclosed, whenever they arise in each market, opportunities to carry out tactical actions that reveal themselves to be good opportunities to support the sale and activity of companies.
// Actions aimed at foreign tourism professionals and operators
The support to these professionals is materialised in the organisation and accompaniment of trips to get to know the territory and get closer to the tourism products that make up the main communication themes of the destination. In coordination with the Tourism Teams and with the participation of national companies, always in articulation with the seven Regional Tourism Promotion Agencies, actions are organised aimed at external markets, such as roadshows, workshops, fam trips and training of travel agents about the destination.
The analysis of the various source tourism markets identifies business opportunities for developing joint promotional activities and campaigns with the main tour operators and travel agents who develop programmes in Portugal and with the airlines that operate the air routes. The aim is to strengthen the air capacity and accessibility of external markets to Portugal, as well as to increase the flow of tourists.
// Tourism and Cinema Support Fund
Turismo de Portugal and the Instituto do Cinema e do Audiovisual (Cinema and Audiovisual Institute) monitor the implementation of the measure to support film and audiovisual production in Portugal, created within the scope of the Tourism and Cinema Support Fund, which aims to raise the profile of our country in the international film production market, as a filming and post-production location and as a tourist destination, through the dissemination of images of Portuguese heritage and landscapes, indirectly creating value.
// Support to events of touristic interest (under review)
The concession of financial support directly associated with the organisation of events that, due to their positioning, notoriety and international image, contribution to the qualification of the tourist experience and to the adequate structuring of tourism products or to the development of the economy, at national or regional level, prove to be relevant for the sustainable development of tourism is managed.
Learn about Turismo de Portugal’s campaigns available on Youtube:
