// FrameworkInserted in Pillar 4 - P4.4 Sustainability in Companies and Destinations of the Reactive Tourism | Build the Future Action Plan, the 360º Tourism Companies Programme is a measure that aims to put companies at the centre of the sustainable transformation process of the sector.
Alongside the process of transformation of the sector, it is important to evolve in the vision of the responsibility of companies in the sector as an agent of value creation, not only for their shareholders, but also for their workers, their suppliers, the community, the territory and the environment. A smarter sector that creates more value, is more sustainable and more responsible, and naturally depends on companies that are more focused on smart growth, based on innovation and qualification, more responsible to society and more sustainable, is envisaged.
The tourism company is at the centre of the transformation process of the sector, a player that must be seen as a member of the community, in a 360º vision. This involves cultural transformation work, in a close public-private partnership, curation, capacity building and, ultimately, the establishment of a way of publicly recognising companies, based on economic, social and environmental dimensions.
// ObjectivesThe objective is to accelerate the process of incorporating Environmental, Social and Corporate Governance (ESG) indicators into the respective organisations, challenging companies to actively rethink their environmental, social and governance practices. The focus is on the development of initiatives that include the training of tourism companies to incorporate ESG indicators into their management processes, the provision of monitoring tools, sustainability reporting templates and the promotion of public recognition of organisations.
// Operationalisation
_ 10 November 2021 - project membership formalised by 19 partners:
Confederação do Turismo de Portugal
APEE - Associação Portuguesa de Ética Empresarial
Global Compact Network Portugal
Banco Português de Fomento
Banco Português de Gestão
Ordem dos Contabilistas Certificados
_ November 2021 to January 2022
Definition, with partners, of material reporting topics and ESG key performance indicators.
_ 21 February to 25 March 2022
Development of two cycles of pilot business capacity building initiatives aimed at 30 medium and large enterprises and 23 micro and small enterprises, respectively, with activities in the areas of accommodation, catering, entertainment, thermal baths, travel agencies and rent-a-car, to test, in a virtual laboratory environment, new approaches to sharing knowledge, experiences and challenges on ESG management and on the importance of achieving environmental, social and governance sustainability.
_ 19 April 2022
Public session to present the results.
Two workshops were held with the companies participating in the pilot initiatives to refine content, clarify doubts and share experiences.
_ 30 May 2022
Provision of the 360º Tourism Companies platform for joining the Programme
_ April to June 2022
First cycle of ESG management training initiatives aimed at the sector's business fabric.
_ October 2022 to June 2023
Second cycle of ESG management training initiatives aimed at the sector's business fabric.
_ January 2023
Provision of a business analytics and business intelligence tool for reporting, managing and assessing the ESG performance of tourism companies.
_ February 2023
Public recognition of 360º Tourism Companies.
_ May 2023
Public session Recognising companies committed to sustainability, in which more than 180 companies that have taken on an ESG agenda and embarked on a journey that will allow them to analyse the impacts of their activity on the environment and social systems in which they operate were publicly recognised.
