Casa da Arquitetura – Centro Português de Arquitetura (Architecture House – Portuguese Architecture Centre) presented today, in Matosinhos, the Tourism & Architecture Project - Tours Platform, a platform integrated in the Tourism & Architecture Programme, resulting from a partnership between Casa da Arquitetura and Turismo de Portugal.
The presentation of the project was made by the Executive Director of Casa da Arquitetura, Nuno Sampaio, and the Chairman of Turismo de Portugal, Luís Araújo.
The Tourism & Architecture Programme, launched in December 2021, promotes the identity, authenticity and recognition of destinations, bearing in mind that examples of singular, unique and quality architecture are the greatest and most current manifestations of innovation and notoriety of a country.
// Objectives:
_ To promote the relationship between Architecture and Tourism generating a specific, innovative and authentic tourist supply;
_ To reach new markets and higher added value segments, meeting a niche demand leveraged on architectural interest, authors and works, but also the general public;
_ To develop a complementary tourist product for those who visit our country, throughout its territory and all year round, helping to combat seasonality and promoting territorial cohesion.
// The programme is divided into two programme axes:
1 - Visit with Us: guided tours to selected buildings in the seven tourist regions of Portugal, accompanied by specialised guides prepared by the Casa da Arquitetura team.
The inaugural programme of these guided tours revolves around the theme Masters of Portuguese Architecture, a selection of four itineraries - Legacy of Porto; Northern Heritage; Lisbon in Continuity; Lisbon, Monumental Riverside - which marks the beginning of a set in continuous development that can be sold in conjunction with tourism promoters operating in the national and international market. The specific contents about the itineraries are prepared by Casa da Arquitetura, in partnership with Turismo de Portugal, and are published on the Tours - Casa da Arquitetura website and on VisitPortugal (the external promotion portal of Turismo de Portugal).
2 - Visit by Yourself: free and autonomous visits, à la carte, supported by an interactive map with 50 works accompanied by key information about the selected projects. In 2023 another 100 works will be made available.
