On 26 February, between 10:30 and 11:00 a.m.,
Turismo de Portugal and
NEST – Tourism Innovation Centre will hold a session dedicated to the
FOREST and FAROL platforms, two innovative tools that reinforce the digital and sustainable transformation of tourism in Portugal, in Pavilion 3 of BTL (Better by AVK Stage).
In a context where data and sustainability play a decisive role in the future of the sector, these platforms are strategic instruments for intelligent land management and for strengthening the competitiveness of companies. Developed by NEST, FAROL is an intelligent territory management platform that integrates operational data updated to the previous day, with details at parish level, allowing monitoring of tourist flows, mobility patterns, territorial dynamics, visitor nationalities, movements between areas of residence, length of stay and time slots. It is a tool that supports monitoring, analysis and strategic planning by public and private entities, providing an accurate and up-to-date reading of tourist activity.
In turn, FOREST, launched by Turismo de Portugal, is an innovative ESG reporting tool aimed at tourism companies, which facilitates the measurement, management and communication of environmental, social and governance performance. The platform allows indicators to be structured, results to be compared and opportunities for continuous improvement to be identified, making the impacts, risks and opportunities associated with sustainable transition visible and contributing to more informed decisions and the strengthening of business competitiveness.
During the session, it will be possible to understand how data is redefining tourism planning, how companies can structure and communicate their ESG performance, learn about practical cases of use and identify concrete opportunities for public and private entities.
FAROL manages territories and FOREST transforms companies. Together, they create a new generation of intelligence for tourism, connecting territory and company, data and decisions, vision and action, and accelerating a more informed, responsible and competitive development model.
The session is aimed at public entities, companies in the tourism sector, associations and other agents interested in digital solutions for the management and sustainable development of tourism.
