São Paulo hosts, from 9 to 11 June 2023, for the first time,
"Portugal 360", the largest event about the country in Brazil. In its 3rd edition (the previous ones took place in 2018 and 2019, in Rio de Janeiro), "Portugal 360" promotes a visit to an exhibition where it is possible to have a complete Portuguese experience, either by getting to know new travel destinations and teaching programmes from universities, or by tasting Portuguese gastronomy and wine, among many other unique attributes of Portugal.
This initiative aims to present the best that Portugal can offer, highlighting the destination as a genuine, authentic, diverse and modern country. It proposes to reinforce the dialogue between Portugal and Brazil, identifying new opportunities and strengthening the already existing ties between the two countries.
Designed to capture the attention of consumers with high purchasing power, the event will take place at the Cinemateca Brasileira, located in a privileged position in São Paulo, and able to respond to the characteristics of a demanding and sophisticated audience.
These will be three days of many activities, a showcase of Portuguese cinema, talks on travel, culture, education, investment, gastronomy showcookings, handicraft workshops, wine and olive oil tasting, among many other activities that potential Brazilian tourists will be able to experience. Addressing different segments such as tourism, culture, gastronomy, wine tourism, innovation and literature, the event presents the richness, diversity and quality of the facets of Portugal.
In 2022, Brazil was the 7th largest market in external demand for Portugal, measured by the overnight stays indicator (share of 4.9%) and the 6th largest market when measured by the guests indicator (share of 6.1%), generating 740 million euros in tourism revenue, placing it in 8th place with a share of 3.5%.
Given the importance of this market, the largest in Latin America and with great growth potential, Turismo de Portugal supports this type of project, which contributes to presenting Portugal in an immersive way, reinforcing the country's reputation and excellence as a tourist destination.
