Portugal was voted Europe's Leading Destination 2025 at the most recent edition of the World Travel Awards. Considered the Oscars of Tourism worldwide, the organisation describes this victory as the ‘highest distinction in the industry’, which puts Portugal at the top of the preferences of professionals and the public around the world.
This award consolidates Portugal's position as a destination of excellence, something that has been steadily reinforced over the last 10 years. The ‘Best Destination in Europe’ award is a reflection of a strategy focused on the quality, diversity and innovation of Portugal's tourism offer.
Created in 1993, the World Travel Awards recognise the work carried out in the tourism industry at a global level, in order to stimulate competitiveness and quality in tourism. The selection of nominees and their subsequent election is the result of a vote by thousands of industry professionals from all over the world, and this year Portugal won more than 30 awards, including destinations, companies, regions and products and services.
Regional destinations included Madeira (Europe's Leading Island Destination) and (Europe's Leading Tourist Board 2025), Lisbon (Europe's Leading City Break Destination) and Porto (Europe's Leading City Destination).
The full list of winners of this European edition of the World Travel Awards, including the national winners, is available at: Europe Winners 2025 – World Travel Awards.
