Turismo de Portugal wins the Best Destination award at the Routes Europe 2024 Awards at a ceremony held in Aarhus, Denmark – an award that celebrates excellence in destination marketing, recognising the entities that drive the growth of air connectivity.
This recognition highlights the work carried out by airlines, airports, and destinations in the two-year period of 2022 and 2023, along with their continuing strategy for 2024.
Through concerted efforts, including creating incentives, identifying gaps in the market, and engaging in joint marketing campaigns, Turismo de Portugal has achieved significant success in developing routes and sustained growth in connectivity. This award recognises the efforts and work done in the last decade, in close collaboration with partner companies, to provide sustainable routes.
The five finalists in the Destination category (Adjunct Ministry of Tourism of Cyprus, Jordan Tourism Council, Malta Tourism Authority, Tourism of Portugal, Visit Valencia) were evaluated by a panel of airline judges who scored the destinations that they consider to have provided the best marketing support over the last twelve months.
This award is also evidence of the importance of the role played by Turismo de Portugal in supporting decision-making and the dynamisation of public tourism policies that promote the competitiveness of accessibility to Portugal.
