At BTL 2026, Turismo de Portugal highlighted the Empresas Turismo 360º (PET 360º) Programme as a central instrument in the tourism sector's sustainability strategy, promoting initiatives that consolidate companies' commitment to management aligned with environmental, social and governance (ESG) criteria. Created to support the structured integration of sustainability into business models and value chains, the Empresas Turismo 360º Programme encourages more efficient practices in the use of resources, the reduction of the carbon footprint, the valuing of people and the adoption of more transparent and responsible management models. At the same time, it promotes systematic performance reporting, in line with national and European benchmarks.
On 26 February, Turismo de Portugal promoted the ESG Engaged Experience event, bringing together companies that reported their sustainability performance for 2024 through the FOREST platform, a tool developed under the Programme. The session, held in the AVK Auditorium at FIL, was a moment of recognition for the structured reporting effort and continuous improvement in business performance.
During the session, the new version of the FOREST dashboard was presented, with a revamped image and enhanced features, allowing companies to read their indicators more clearly and in an integrated manner.
One of the highlights was the announcement of the eight ESG Engaged 2024 Ambassadors, professionals who, within their organisations, have played a decisive role in implementing and consolidating sustainability reporting, ensuring the organisation of data, the internal mobilisation of teams and the quality of the information reported.
The following were honoured:
_ Ana Rosário, Especialista em ESG do Altis Hotels Group
_ Camile Maia, Gerente da Eco Soul Ericeira Guesthouse
_ Filipe Romão, Board Member da HighSun DMC – Portugal & Spain
_ Marisa Costa, Head of Sustainability | MysticInvest Holding
_ Pedro Azeitona, Diretor de Qualidade e Ambiente da Vila Galé Hotéis
_ Pedro Pedrosa, CEO da Portugal A2Z e Co-Fundador da Portugal Outdoor Alliance
_ Susana Cavaco, Head of ESG da Details – Hospitality, Sports & Leisure
_ Victor Leal, Presidente do Conselho de Administração da Termalistur – Termas de S. Pedro do Sul
The initiative confirmed the growth of the community of companies involved in the Empresas Turismo 360º Programme and reinforced Turismo de Portugal's commitment to a more resilient, competitive sector that is prepared to respond to the environmental, social and economic challenges of the future.
