Save water and protect the future is the motto of this campaign aimed at tourists and which is part of Portugal’s efforts to rise to the challenges it faces regarding the use and preservation of water, a scarce but essential resource for life on our planet.
Water is essential for the existence of natural ecosystems, as well as for the continuation of communities and the development of economic activities. Faced with the threat of water shortages and given the urgency of the situation, tourism can make a significant contribution and has an important role to play on the path to a sustainable future for the planet.
This is another step in the movement “It’s not tourism. It’s Futourism”, which Turismo de Portugal is launching in 2024 and which calls on the tourists of the future to take action, adopting ways of travelling based on sustainability, responsibility and authenticity, in order to leave a legacy of well-being for the next generations and for the planet.
