The Tourism Strategy 2027 (TS27) is an open and participatory strategy that took into account both conventional and out-of-the-box perspectives from stakeholders in the sector.
The public participation process for the Tourism Strategy 2027 was promoted through technological platforms, international focus groups and Strategic Tourism Laboratories/public sessions, between 24 May 2016 and 6 January 2017.
The public participation process included holding focus groups and bilateral meetings in some of the main issuer markets with the aim of listening to those who market and communicate the Portuguese tourism offerings. These meetings took place in 5 strategic markets, namely Spain, France, Germany, United Kingdom and Brazil, involving over 80 participants.
With the motto “What are the 5 main challenges for tourism in Portugal over the next 10 years?,” online public participation and involvement in defining the challenges of Tourism Strategy 2027 was encouraged. According to the responses, the 5 main challenges identified by the participants were:
_ Combat seasonality
_ Enhancement of heritage and culture
_ Make demand less concentrated
_ Qualification and enhancement of human resources
_ Stimulation of innovation and entrepreneurship
The Strategic Tourism Laboratories/public sessions for the Tourism Strategy 2027 were held in all regions of the country with the following aim:
_ Obtain contributions and recommendations
_ Analyse the main tourism indicators of each region
_ Debate the strategic priorities for regional and national tourism
These sessions involved more than 1,400 participants.
